About me
As a Communications Lead with over five years of experience across communications and alumni engagement, I have a passion for creating copy with a tangible impact and have successfully developed and executed campaigns for diverse audiences and purposes.
I currently work as Head of Communications for a School of Health and Medical Sciences within a major London University, managing news and content planning to keep staff and students informed and engaged, as well as ensuring there is a coordinated approach across media relations, internal communications, and social media in promoting the work and impact of my organisation.
I also have extensive experience of managing fundraising copy and donor communications within a Development and Alumni team, developing persuasive and engaging content for direct mail campaigns, newsletters and social media posts.
Content Marketing
Case Study: Propane Fitness
I have been working with Propane Fitness, an online fitness startup offering business mentoring for online personal trainers, since 2022 to develop content for their business pages and repurpose email marketing content for web and social media content.
Blog posts
Since I began working with Propane, I have delivered a series of articles to help bring value to their existing audiences, attract new visitors to the website, and improve their SEO ranking.
Social media carousels
I also work with Propane to repurpose email marketing content for social media ads.
News articles and feature pieces
Celebrating and promoting our institutional achievements
In 2023, I led on communications to announce the news of St George's receiving a Silver award in the Teaching Excellence Framework (TEF).
Leading and supporting institutional campaigns
I lead regular content planning meetings to work with colleagues across the university to manage and implement creative communications campaigns, events, and projects in support of our strategic objectives.
Showcasing alumni achievements
I highlight the experiences of our alumni community to raise the profile of our institution both internally and externally.
Writing for Fundraising and Stewardship
Coronavirus Action Fund (2020)
In May 2020, I led on the promotion of the Coronavirus Action Fund.
Case for Support (2022)
In my previous role as Alumni Engagement Manager, I created our Case for Support to outline priority projects and the share the impact of our fundraising.
Impact Report (2021)
In my previous role as Alumni Engagement Manager, I was responsible for writing all copy for our annual Impact Report, which goes out to our donors and supporters.