About me
As a Communications Lead with over five years of experience in communications and content writing, I have a passion for creating copy with a tangible impact and have successfully developed and executed campaigns for diverse audiences and purposes.
I currently work as the Communications Lead for a school of Health and Medical Sciences within a major London University, managing news and content planning to keep staff and students informed and engaged, as well as ensuring there is a coordinated approach across media relations, internal communications, and social media in promoting the work and impact of my organisation.
I also have extensive experience of managing fundraising copy and donor communications within a Development and Alumni team, developing persuasive and engaging content for direct mail campaigns, newsletters and social media posts.
Content Marketing
Case Study: Propane Fitness
Over the last two years, I have been working with Propane Fitness, an online fitness startup offering business mentoring for online personal trainers, to develop content for their business pages and repurpose email marketing content for social media advertising.
Blog posts
Since I began working with Propane, I have delivered a series of articles to help bring value to their existing audiences, attract new visitors to the website, and improve their SEO ranking.
Social media ads
I also work with Propane to repurpose email marketing content for social media ads.
Writing for Fundraising and Stewardship
Coronavirus Action Fund (2020)
In May 2020, I led on the promotion of the Coronavirus Action Fund.
Case for Support (2022)
In my previous role as Alumni Engagement Manager, I created our Case for Support to outline priority projects and the share the impact of our fundraising.
Impact Report (2021)
In my previous role as Alumni Engagement Manager, I was responsible for writing all copy for our annual Impact Report, which goes out to our donors and supporters.
Need some advice on a Case for Support or Impact Report? Need a hand tailoring stewardship communications for major donors? Get in touch to book a consultation.